He is also a Co-Founder and serves as Chairman at Yobi. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Sign in to enter the largest storehouse of C-level execut The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . in accounting and business from the University at Albany and is a CPA. All Rights Reserved. Mediaocean today announced a change in by its private equity shareholders. Mediaocean is an advertising services and software company, headquartered in New York City. Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. Its gonna be a year of reckoning for sure. He is the proud father of Connor, Kate and Charlotte. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. There will no longer be a single currency in our marketplace. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. We spoke with Mediaocean CEO Bill Wise about the new investors. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. As one blogger sums up scathingly: . {{ userNotificationState.getAlertCount('bell') }}. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. Great conversation. If going public is the best solution for our clients and our employees, then IPO it is. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. With Find contact details for 700 million professionals. [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. Beet.TV is published by Beet Media, LLC. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. NARDONE: We both also embrace the ecosystem broadly. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. investment funds and high-net worth individuals globally. Kapoor says marketers like him are trying out the emerging software category. Diversity of thought and experience makes us stronger. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. A He holds a BS in Accounting & Business from the University at Albany and is a CPA. listeners: [], JOHN NARDONE: Advertisers need to have a party that they can trust. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow from planning and buying, to analyzing and optimizing, to invoicing and payments. The economy and markets are "under surveillance". No credit card required. Bill Wise, CEO of Mediaocean, said that the deal would offer . Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Get 5 free searches. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. ); San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. We look forward to further enabling your success in the days, months, and years to come. Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. NARDONE: Its more important than ever. He also serves as Managing Director at Click Ventures. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . Mediaocean's Bill Wise: Convergence Is A Planning & Measurement Problem. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. Product Manager. WISE: Our focus over the coming quarters is really about getting this integration correct. We have objectivity in terms of not being owned by any media companies. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. { See Bill Wise's compensation, career history, education, & memberships. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. We announced a partnership with 4C in 2017. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. Measurement and attribution are necessary parts of this growth. But the new privacy environment makes sharing audience data understandably limited. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? on: function(evt, cb) { Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). forms: { [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. He is also chairman of MediaWallah. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. Europe, Menlo Park, China), Where the person is located (e.g. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery.
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